Sabe is committed to protecting your privacy and personal data. This Privacy Policy outlines how we collect, use, and protect your information in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and related legislation.

1. Who We Are

Sabe ("we", "our", or "us") is the data controller responsible for your personal information. If you have any questions, please contact us:

📧 Email: hello@sabebed.com

2. What Information We Collect

We collect and process the following types of personal data:

a. Information You Provide Directly

Name

Email address

Phone number

Shipping & billing address

Payment details (via third-party processors only)

Account login credentials (if you register)

b. Automatically Collected Data

IP address

Device and browser type

Cookies and usage data (e.g., pages visited, time on site, links clicked)

c. Marketing & Communication Preferences

Your consent status for newsletters, offers, and updates

3. Lawful Basis for Processing

We only process your data when we have a lawful basis:

Contractual: To fulfil product purchases or respond to service inquiries

Consent: For marketing and promotional emails (you may withdraw at any time)

Legal obligation: To comply with applicable laws

Legitimate interest: For analytics, fraud prevention, and improving our services

4. How We Use Your Data

We may use your information to:

Process and deliver your orders

Provide customer support

Send marketing emails (with consent)

Customise and improve your online experience

Conduct analytics and performance tracking

Detect and prevent fraudulent or unauthorised activity

5. Marketing Communications

We will only send marketing communications if:

You have opted in (e.g., through email sign-up)

You are an existing customer and we’re promoting similar products (soft opt-in under PECR)

You may opt out at any time via the unsubscribe link in any email or by contacting us directly.

6. Cookies and Similar Technologies

We use cookies to:

Enable site functionality (essential cookies)

Analyse usage (analytics cookies)

Personalise content and ads (marketing cookies)

We use platforms like Google Analytics and Facebook Pixel. For more details, please see our [Cookie Policy] (link to separate policy if applicable).

You can manage cookie settings in your browser or via the cookie consent banner on our site.

7. Sharing Your Data

We never sell your data. We only share it with:

Service providers: payment processors (e.g., Stripe), email platforms (e.g., Mailchimp), delivery couriers

Legal authorities: where disclosure is legally required

Analytics/advertising providers: only where consent is given

All third parties are contractually required to protect your data.

8. Data Storage & Transfers

Your data is securely stored within the UK or EEA. If transferred outside the UK, we ensure appropriate safeguards (e.g., Standard Contractual Clauses) are in place.

9. Data Retention

We retain your personal data only as long as necessary:

Order and account data: 6 years (for tax/legal purposes)

Marketing data: until you unsubscribe or withdraw consent

Analytics data: typically retained for 14–26 months

10. Your Rights Under UK GDPR

You have the right to:

Access your data

Correct or update inaccurate data

Request deletion (right to be forgotten)

Restrict or object to processing

Withdraw consent at any time

Request data portability

To exercise any of these rights, contact us at [Insert Email].

You may also lodge a complaint with the Information Commissioner's Office (ICO):

📍 Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF

🌐 www.ico.org.uk

11. Children’s Privacy

Our website is not intended for children under 13. We do not knowingly collect data from minors. If you believe a child has submitted information, please contact us immediately.

12. Policy Updates

We may update this Privacy Policy periodically. You’ll find the latest version on this page with the updated effective date. We recommend checking this page regularly.

Contact Us

If you have questions, requests, or concerns regarding this policy, contact:

📧 hello@sabebed.com